Keynote Address “The Spain-US Forums: an effective public diplomacy tool”


The Secretary General of the Fundación Consejo España – EE.UU., Alejandro Polanco, gave the keynote address for the opening session of the 7th Transatlantic Studies Congress, titled “The Spain-US Forums: an effective public diplomacy tool”. Therein, he set out the main guidelines of public diplomacy to then proceed to analyze the phenomenon of the Fundación Consejo España – EE.UU. and its Forums as an example of public diplomacy being carried out effectively.

The 7th Transatlantic Studies Congress, organized by the Instituto Benjamin Franklin of the University of Alcalá, in which the Fundación Consejo España – EE.UU.collaborated, was held on October 24-26, 2013. During this seventh edition, an analysis was made of the global challenges for the transatlantic world, specifically focusing on the following topics: Economics, crisis and growth strategies; International relations, security and defense; Political communication and electoral campaigns; and Transatlantic Culture.